If you don’t have a digital presence today, you don’t exist.
This statement might give you anxiety, but without a proper plan, you shouldn’t rush to expand your online presence. You need a solid foundation on top of which to build what really amounts to your front door to the world. The importance of this shouldn’t be lost on you, and you’ll need a dependable framework to serve as a guide.
To build a stable foundation, you need to address four unique and interrelated components: content, strategy, design and technology. Your focus on each of these must be in equal and measured parts, ensuring a balanced approach to your digital presence. Think of the components as four table legs, where over- or under-emphasizing one will result in the table falling over.