April 22, 2014
Low-margin retailers argue they can’t afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. An article¬†Marcel Corstjens and Rajiv Lal – Havard Business School: ¬†http://hbswk.hbs.edu/item/7387.html There are three ways to differentiate in retailing: location, location, and location. The problem is that as...
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