Author, coach, blogger at KimanziConstable.com
For too many entrepreneurs, the rise of social media has been the decline in email marketing. That is a mistake. Email marketing is still a highly effective way to increase sales for your business.
In 2013, 3.6 billion people had email accounts according to Jeff Bullas. It’s estimated that by 2016, that number will increase to 4.3 billion people. Social media is a great way to generate leads, but email converts leads into customers.
Over the years, email marketing has gotten a bad rap because of spam. Realize that spam is everywhere, even on social media. People still respond to the right kind of emails. Smart entrepreneurs use email marketing to create new business and turn customers into repeat customers.