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Content Marketing means creating and sharing valuable free content to draw and convert prospects into clients, and clients into repeat buyers. Content on the internet has tripled between 2010 – 2013 and social media sharing has doubled between 2011-2013.God! Isn’t it too much of content?How to identify and recognize quality content?  We need to create...
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A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...
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The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers. Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands....
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This is a great article from Chad Brooks, BusinessNewsDaily Senior Writer.  It touches on a little of everything Email….. Businesses that aren’t using email marketing are missing out on one of the best ways to reach consumers. Instead of concentrating on direct marketing, as most businesses have traditionally done, many are now focusing their efforts...
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If you’re wondering whether your website is good enough, I’ll give you the answer: No, it’s not. How can I be so sure? Because every website can be improved. There is no website in existence where 100 percent of the visitors take the precise action the website owner wants. Which means there’s always room for...
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As s graphic designer, Steve wears many different hats while using an equally diverse number of media to create numerous types of designs. We work to visually convey a particular message or idea that has noticeable appeal and the the respected profession is highly sought out for promoting and displaying a wide variety of products, activities, ideas,...
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An excellent article from Forbes giving a basic overview of modern design trends for your small business website….. The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles for the year will likely fall under the headings of responsive design, simple design and...
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In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Pepsi, Budweiser, Ford, Apple. You know what you’re going to get with a well-branded product or service. All of this can lead to sub-brands, like iPhone and iPad which...
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A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...
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A trade show banner stand is a cost-effective way to add visual impact to your display and can be used in a variety of different settings to deliver your marketing message with punch. In an exhibition hall, a banner stand’s large-format and eye-catching graphics help differentiate you from the competition and entice visitors to your booth....
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Fall trade show season is quickly approaching. Time to get prepared!! Here’s an article, written by Ken Krogue for Forbes Magazine.  He details steps to ensure your trade show is the best bang for your buck…. Earlier the other morning I finished a webinar with my friends Peri McDonald and Becky de Loryn’ from salesforce.com, the...
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by Brittney Helmrich, Business News Daily Staff Writer Many professionals and business owners go about networking and building business relationships the wrong way. Passing out business cards and blindly pitching things or asking for favors from people you met only once is frustrating, impersonal and ineffective. If you’re guilty of doing just that, it’s time to...
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Cap City Creative
Ph: 506.471.5031 | Email: info@capcitycreative.ca
Fredericton | New Brunswick | Canada