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These are out of a book published 25 years ago (Paul Brown – Marketing Masters)…..but they still hold true today. Here are six of my favorties. “You are always better off having a point of difference in your product, instead of just coming out with a me-too and relying on your merchandising and advertising ability....
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A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...
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Organizations are finally starting to understand that social media is more than just a giant megaphone for marketing messages. (Better late than never, right?) There are seven social media trends that are beginning to shape 2014, and an infographic from Media Mosaic examines them. Is your organization participating in any? Here’s a look at a...
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    From Fredericton Tourism…. Join us in Downtown Fredericton for a full day of family fun & great entertainment with Canada Day in Fredericton! As always we will have our stage in Officers’ Square showcasing the best in local family entertainment spanning multiple genres. Food vendors, face painters, and other great activities will be...
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It’s true, it’s not always easy to get the domain name you want ending in “.ca” or “.com”  But why does it have to end there? Post by Nicole Fallon, Business News Daily Assistant Editor Today’s startups have a lot of technological advantages over businesses that launched a decade ago. But there’s one challenge that’s...
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by Chad Brooks, BusinessNewsDaily Senior Writer Starting soon, Facebook will use member’s Internet browsing history to better target them with the social network’s advertisers’ ads. Currently, the ads a user sees on Facebook are primarily based on the things they do on Facebook, such as the pages they like. Soon, the company will also be...
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From July 14-17, the Order of Architects in Torino organized the 2011 Architettura in Città Festival. Art, cinema, theater, dance, literature, photography and music dialogue with architecture, design and the city, through projects by over 50 cultural organizations from Torino and its province.  We took care of the mounting for the Infopoint at the majestic
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A trade show banner stand is a cost-effective way to add visual impact to your display and can be used in a variety of different settings to deliver your marketing message with punch. In an exhibition hall, a banner stand’s large-format and eye-catching graphics help differentiate you from the competition and entice visitors to your booth....
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A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...
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Low-margin retailers argue they can’t afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. An article Marcel Corstjens and Rajiv Lal – Havard Business School:  http://hbswk.hbs.edu/item/7387.html There are three ways to differentiate in retailing: location, location, and location. The problem is that as...
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A vehicle wrap is like a bumper sticker on steroids, and it can earn you or your small business money. If you want to sell advertising space to a professional car-wrapping company or are looking for a novel way to advertise your own business, talk to us about turning your car into a moving advertisement. Vehicle wraps...
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Mistake or not?  The scary new “friend” for McDonalds is making people love the clown, hug Grimace and kiss a chicken nugget.  But hey, people are talking….. Post from Canadian Business: The fast food giant revealed a new mascot this week that was designed to delight children—but it seemed destined to give them nightmares instead....
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Twitter‘s a much different platform than it was a year ago. On the surface, it has a new, more streamlined look and a totally overhauled profile page, but the changes go much deeper than that. Since last December Twitter has been slowly rolling out a series of new ad products and capabilities for brands with...
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A vehicle wrap is like a bumper sticker on steroids, and it can earn you or your small business money. If you want to sell advertising space to a professional car-wrapping company or are looking for a novel way to advertise your own business, talk to us about turning your car into a moving advertisement. Vehicle wraps...
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This is pretty interesting…. In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But there was a problem. His favorite coffee shop, which had previously been a quiet sanctuary where he could escape distraction and get work...
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Cap City Creative
Ph: 506.471.5031 | Email: info@capcitycreative.ca
Fredericton | New Brunswick | Canada