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A great post by Jason Fell of Entrepreneur.com… In today’s digital-first world, if you’re going to start a business, you better have a website. And if you’re going to have a website, you have to make sure it has great content that ranks well in search. Otherwise, people won’t be able to discover your products...
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The only major personality trait that consistently leads to success is conscientiousness. “It’s emerging as one of the primary dimensions of successful functioning across the lifespan,” Paul Tough writes in “How Children Succeed.” “It really goes cradle to grave in terms of how people do.” Tough says that people who test high in conscientiousness get...
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Will we ever have to look for anything again? Thanks to new wireless networks, garbage bins can tell you when they’re full and parking spots when they’re empty Think, for a moment, about the way the Tile could change city life as we know it. A ballyhooed indie product that drummed up $2.6 million in crowdsourced...
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If you’re wondering whether your website is good enough, I’ll give you the answer: No, it’s not. How can I be so sure? Because every website can be improved. There is no website in existence where 100 percent of the visitors take the precise action the website owner wants. Which means there’s always room for...
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Post from The Globe and Mail….. As more people spend more time on their mobile phones, Facebook Inc. wants to position itself as the company that sells mobile advertising – and not just on its own service. On Wednesday at Facebook’s F8 conference for developers in San Francisco, the company announced the launch of a...
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This is a great article I read in Marketingmag.ca….. Thank you Russ Martin... As social grows up determined to make a profit, marketers are finding it more expensive Scott Stratten is sweating on stage at the New Media Expo in Las Vegas, Nevada. Billed as his “triumphant return” to the conference where Stratten made his...
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What I find especially successful about this campaign is a combination of well thought-out factors. One, the casting couldn’t have been more spot on. Dean Winters—from shows like Oz and 30 Rock—really epitomizes the Mayhem persona. He wears a suit but looks like he just got out of a bar fight. He’s calm and straightforward...
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IS your website’s smartphone savy? Canadians’ digital lives are becoming more complicated. As some of the most active members of the global digital community, Canadians spent more than 34 hours online per month in 2013, on average; outpaced in the top 10 countries only by the U.S. and the U.K., at roughly 36 hours. But...
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Yes, these drive me absolutely crazy!  (Amber not Steve)…..this is an article worth reading. Plenty of marketers, from Wendy’s to Dove to Major League Baseball and beyond, are pouring advertising dollars into trying to connect with women. They have been doing so for years, and with good reason: it has been estimated that globally, women...
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The statement is true.  It’s easier AND cheaper to hold on to, up-sell, encourage your existing customers rather than look for new ones….. This is an article I read in Forbes that sums it up nicely…… We tend to forget about our existing customers, and when we do, it is always to our detriment. Yes,...
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Low-margin retailers argue they can’t afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. An article Marcel Corstjens and Rajiv Lal – Havard Business School:  http://hbswk.hbs.edu/item/7387.html There are three ways to differentiate in retailing: location, location, and location. The problem is that as...
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Consumers are finding what they want easier, and learning how to avoid what they don’t want better. If your business is going to thrive, it is critical that you recognize this and adapt. – One of the best statements I’ve read….. The advent of the internet heralded the start of sweeping changes to the way...
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Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours? Simply put, your brand is your promise to your customer. It...
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What do we do to help? Create an Integrated Approach for Social Media Your customers use social media to communicate with each other in ways unimagined just five years ago. And with studies showing that consumers are spending ever-larger portions of their online time on social media sites, your company may have already established a...
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One of the vital steps in building a successful brand for your business is the company logo as this often forms the first impression of your company. After spending quality time researching and choosing a business name, the logo will be the piece that carves out a memorable part of your business in the customers...
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Cap City Creative
Ph: 506.471.5031 | Email: info@capcitycreative.ca
Fredericton | New Brunswick | Canada