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In the interview, Brian touches on a number of different topics including content marketing, real-time content creation, and the effects of using content in such a short-lived, meaningless way. Over the course of the interview Brian also shares his insights as to where he sees “content marketing” going and how he thinks it will get...
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Most businesses today have company Facebook and Twitter profiles, and many have even created accounts on LinkedIn, Pinterest and Instagram as part of their social media marketing strategies. But the employees of those businesses have their own personal social profiles, too. If your staff isn’t using their profiles — particularly LinkedIn and Twitter — as...
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The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers. Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands....
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This is SO true….thanks Daily Inforgraphic for this one….. No doubt we are all used to texting, having 1-on-1 conversations, using Facebook and at the same time working on an assignment. We like to say we are multi-taskers. We’ve got all the power to stay ahead. I can read my e-book, cook, clean, and talk...
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Advice we needed as well….. BY ERIC SIU Entrepreneur.com Your “About” page is likely one of the most visited pieces of content on your website. And yet I’m willing to bet that instead of crafting this important page with the care it deserves, plenty of you reading this article simply coughed up a few generic, corporate-speak...
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An article by Joy Gendusa offering great insight into bettering your email marketing strategy…. Email marketing is similar to social media in that it’s a marketing tool that’s most effective for follow-up, not lead generation. Consider these statistics about follow-up: 2% of sales are made on the first contact; 3% of sales are made on the second...
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Creating a steady stream of relevant and compelling content for your business can be challenging. Well-researched, helpful articles take time to write and edit and if you’re not working with a professional content marketing company, generating such a large ongoing volume of content can be overwhelming.  This article from B2B offers some great ideas…. Here...
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One of the most valuable posts I read this year about social media was The Top 7 Social Media Marketing Trends That Will Dominate 2014 by Jayson DeMers. I found this post valuable because it clearly identifies many of the social media marketing developments that are important for brands and small businesses in the coming year. Yearly...
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I love this post by Barry Feldman because it emphasizes content promotion (which is all-important) and includes a comprehensive list of specific actions. It’s a great overview for beginners. But the pros may also find a few tactics they aren’t using.  READ MORE
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What do we do to help? Create an Integrated Approach for Social Media Your customers use social media to communicate with each other in ways unimagined just five years ago. And with studies showing that consumers are spending ever-larger portions of their online time on social media sites, your company may have already established a...
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An informative article by Chad Brooks, BusinessNewsDaily Contributor….. When creating email marketing campaigns, businesses now need to consider their mobile audience more than ever before. Dan Forootan, president of email marketing service provider StreamSend, said more than half of all email messages are opened on mobile devices today, and reading email is the most popular activity...
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These are a few great and simple ways to boost your placement on search engines…. Thanks Eric Siu from Entrepreneur.com. Let me be very clear, when I talk about “hacking” SEO, I’m talking about saving time and doing things as efficiently as possible. I’d never encourage gray or black hat techniques in an effort to...
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I love the Daily Infographic…..this gives you a good idea of what can be done in just a minute….. In Kindergarten we learn a lot of basic things. Months, colors, counting and of course we are introduced to the concept of time. There are 60 seconds in a minute, there are 60 minutes in an...
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A great article from entrepreneur.com….. If you don’t have a digital presence today, you don’t exist. This statement might give you anxiety, but without a proper plan, you shouldn’t rush to expand your online presence. You need a solid foundation on top of which to build what really amounts to your front door to the...
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We tend to forget about our existing customers, and when we do, it is always to our detriment. Yes, of course, gaining  customers and/or market share is inevitably a goal of every marketing campaign and communications effort we undertake. But as you go about crafting those efforts, make sure you are paying attention—and, I would ...
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Fredericton | New Brunswick | Canada