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Blog

Here you’ll find recent projects, tips, news, insights and ideas you can use.
22
Apr

Where do Great Ideas come from?

People often credit their ideas to individual “Eureka!” moments. But Steven Johnson shows how history tells a different story. His fascinating tour takes us from the “liquid networks” of London’s coffee houses to Charles Darwin’s long, slow hunch to today’s high-velocity web. Steven Berlin Johnson is the best-selling author of six books on the intersection...
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18
Apr

Things to Keep in Mind when Designing a Logo…..From Istock…..

It All Starts With a Great Idea Start by selecting a Business Category or something that inspires you. Try to envision who the client will be or what kind of company or business may want to buy your logo. Creativity sometimes strikes when you combine a couple of ideas. For example, you may decide on...
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17
Apr

13 Hot Internet Marketing Trends in 2013

Some great Marketing Tips from Tom Shapiro…. Internet marketing is now a critical piece of just about any company’s marketing mix. There are few marketing options with the speed, efficiency and reach as internet marketing. And so you should take the time to ensure you are focusing sufficiently on your internet marketing to maximize your...
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15
Apr

Selling Products by Selling Shared Values

An interesting article from the NY Times…. THE purpose of marketing is to sell products, but there is also a new way, known as purpose, or purpose-based, marketing, to do it. Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the...
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08
Apr

Turn Your Vinyl Banner Design Into an Advertising Masterpiece

An excellent post from the Entrepreneur…. The purpose of advertising is to increase the public’s awareness of you. What  better way than through good signage? Most business signs are well-proportioned, carefully balanced, tastefully  drawn and perfectly color-coordinated. In other words, utterly predictable and  effectively invisible. The five most common mistakes made in business-sign design are:...
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07
Apr

How Corporate Logos Evolve [Infographic]

For today’s infographic, we have a look at the changes of various corporate companies over the years. No, it’s not about their trends of success or the quality of their products. This infographic is about what most people subconsciously relate to a company image: The Logo. You could have the worst or the best company...
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04
Apr

The Death Of The QR Code

When was the last time you scanned a QR code? Be honest. If it was in the last month, are you hooked? Yes, that was a rhetorical question because I can’t name one person I know that actively scans QR codes, and I’ll bet if you ask your network, neither can you. To that end,...
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04
Apr

Tips for a Great Website…

These are a few basic tips in creating a Great Website…. Know your target audience. Keep your target in mind when you design your content. Write relevant content If it doesn’t relate to your website topic, it doesn’t belong on your website. Visitors want information, and unless the information is relevant, they won’t read it....
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