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Blog

Here you’ll find recent projects, tips, news, insights and ideas you can use.
07
Oct

Content Marketing

Content Marketing means creating and sharing valuable free content to draw and convert prospects into clients, and clients into repeat buyers. Content on the internet has tripled between 2010 – 2013 and social media sharing has doubled between 2011-2013.God! Isn’t it too much of content?How to identify and recognize quality content?  We need to create...
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29
Sep

What is Branding and How Important is it to Your Marketing Strategy?

A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...
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22
Sep

In the Social Age, Don’t Advertise, Engage

The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers. Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands....
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17
Sep

Email Marketing: A Small Business Guide

This is a great article from Chad Brooks, BusinessNewsDaily Senior Writer.  It touches on a little of everything Email….. Businesses that aren’t using email marketing are missing out on one of the best ways to reach consumers. Instead of concentrating on direct marketing, as most businesses have traditionally done, many are now focusing their efforts...
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15
Sep

How to Get More Visitors to Click, Buy or Promote on Your Site

If you’re wondering whether your website is good enough, I’ll give you the answer: No, it’s not. How can I be so sure? Because every website can be improved. There is no website in existence where 100 percent of the visitors take the precise action the website owner wants. Which means there’s always room for...
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09
Sep

What does a Graphic Designer (Steve) do all day?

As s graphic designer, Steve wears many different hats while using an equally diverse number of media to create numerous types of designs. We work to visually convey a particular message or idea that has noticeable appeal and the the respected profession is highly sought out for promoting and displaying a wide variety of products, activities, ideas,...
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02
Sep

Top Web Design Trends

An excellent article from Forbes giving a basic overview of modern design trends for your small business website….. The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles for the year will likely fall under the headings of responsive design, simple design and...
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