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by Nicole Fallon, Business News Daily Assistant Editor What happens when you lose a customer? If you think you can just ramp up lead generation to compensate, you may want to reconsider. According to research by client engagement tool CLIENTpulse, it costs five times less to keep an existing customer than it does to gain...
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Christmas is, without doubt, one of the best times of year for countless retailers around the western world. In some extreme cases, the festive season can make the difference between success and failure, as some companies do little more than break even the remainder of the year, so need Christmas to remain afloat. With so...
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Doing a little home work for some ideas on writing an email campaign article….well I couldn’t write it better….so here’s an article from KIMANZI CONSTABLE CONTRIBUTOR Author, coach, blogger at KimanziConstable.com For too many entrepreneurs, the rise of social media has been the decline in email marketing. That is a mistake. Email marketing is still a highly...
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I know I know….It’s not even Halloween…..Thanksgiving was yesterday….. But it’s time to talk about the holiday season.  Ads, emailers, facebook timeline photos, sales, contests…..OH MY! Here’s an article written by Joe Pinker, The Atlantic….Christmas is a coming and we’re already behind the big box guys! Last September, Kmart aired a Christmas ad 105 days...
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Content Marketing means creating and sharing valuable free content to draw and convert prospects into clients, and clients into repeat buyers. Content on the internet has tripled between 2010 – 2013 and social media sharing has doubled between 2011-2013.God! Isn’t it too much of content?How to identify and recognize quality content?  We need to create...
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A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...
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This is a great article from Chad Brooks, BusinessNewsDaily Senior Writer.  It touches on a little of everything Email….. Businesses that aren’t using email marketing are missing out on one of the best ways to reach consumers. Instead of concentrating on direct marketing, as most businesses have traditionally done, many are now focusing their efforts...
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An excellent article from Forbes giving a basic overview of modern design trends for your small business website….. The consensus among website design pros, regarding industry trends for 2014, is fairly cut and dry and most agree the significant styles for the year will likely fall under the headings of responsive design, simple design and...
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In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Pepsi, Budweiser, Ford, Apple. You know what you’re going to get with a well-branded product or service. All of this can lead to sub-brands, like iPhone and iPad which...
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A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...
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Fall trade show season is quickly approaching. Time to get prepared!! Here’s an article, written by Ken Krogue for Forbes Magazine.  He details steps to ensure your trade show is the best bang for your buck…. Earlier the other morning I finished a webinar with my friends Peri McDonald and Becky de Loryn’ from salesforce.com, the...
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by Brittney Helmrich, Business News Daily Staff Writer Many professionals and business owners go about networking and building business relationships the wrong way. Passing out business cards and blindly pitching things or asking for favors from people you met only once is frustrating, impersonal and ineffective. If you’re guilty of doing just that, it’s time to...
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A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...
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Organizations are finally starting to understand that social media is more than just a giant megaphone for marketing messages. (Better late than never, right?) There are seven social media trends that are beginning to shape 2014, and an infographic from Media Mosaic examines them. Is your organization participating in any? Here’s a look at a...
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    From Fredericton Tourism…. Join us in Downtown Fredericton for a full day of family fun & great entertainment with Canada Day in Fredericton! As always we will have our stage in Officers’ Square showcasing the best in local family entertainment spanning multiple genres. Food vendors, face painters, and other great activities will be...
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