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It’s true, it’s not always easy to get the domain name you want ending in “.ca” or “.com”  But why does it have to end there? Post by Nicole Fallon, Business News Daily Assistant Editor Today’s startups have a lot of technological advantages over businesses that launched a decade ago. But there’s one challenge that’s...
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by Chad Brooks, BusinessNewsDaily Senior Writer Starting soon, Facebook will use member’s Internet browsing history to better target them with the social network’s advertisers’ ads. Currently, the ads a user sees on Facebook are primarily based on the things they do on Facebook, such as the pages they like. Soon, the company will also be...
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A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...
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Low-margin retailers argue they can’t afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. An article Marcel Corstjens and Rajiv Lal – Havard Business School:  http://hbswk.hbs.edu/item/7387.html There are three ways to differentiate in retailing: location, location, and location. The problem is that as...
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Twitter‘s a much different platform than it was a year ago. On the surface, it has a new, more streamlined look and a totally overhauled profile page, but the changes go much deeper than that. Since last December Twitter has been slowly rolling out a series of new ad products and capabilities for brands with...
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This is pretty interesting…. In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But there was a problem. His favorite coffee shop, which had previously been a quiet sanctuary where he could escape distraction and get work...
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A great post by Jason Fell of Entrepreneur.com… In today’s digital-first world, if you’re going to start a business, you better have a website. And if you’re going to have a website, you have to make sure it has great content that ranks well in search. Otherwise, people won’t be able to discover your products...
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The only major personality trait that consistently leads to success is conscientiousness. “It’s emerging as one of the primary dimensions of successful functioning across the lifespan,” Paul Tough writes in “How Children Succeed.” “It really goes cradle to grave in terms of how people do.” Tough says that people who test high in conscientiousness get...
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Will we ever have to look for anything again? Thanks to new wireless networks, garbage bins can tell you when they’re full and parking spots when they’re empty Think, for a moment, about the way the Tile could change city life as we know it. A ballyhooed indie product that drummed up $2.6 million in crowdsourced...
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Post from The Globe and Mail….. As more people spend more time on their mobile phones, Facebook Inc. wants to position itself as the company that sells mobile advertising – and not just on its own service. On Wednesday at Facebook’s F8 conference for developers in San Francisco, the company announced the launch of a...
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This is a great article I read in Marketingmag.ca….. Thank you Russ Martin... As social grows up determined to make a profit, marketers are finding it more expensive Scott Stratten is sweating on stage at the New Media Expo in Las Vegas, Nevada. Billed as his “triumphant return” to the conference where Stratten made his...
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IS your website’s smartphone savy? Canadians’ digital lives are becoming more complicated. As some of the most active members of the global digital community, Canadians spent more than 34 hours online per month in 2013, on average; outpaced in the top 10 countries only by the U.S. and the U.K., at roughly 36 hours. But...
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Yes, these drive me absolutely crazy!  (Amber not Steve)…..this is an article worth reading. Plenty of marketers, from Wendy’s to Dove to Major League Baseball and beyond, are pouring advertising dollars into trying to connect with women. They have been doing so for years, and with good reason: it has been estimated that globally, women...
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The statement is true.  It’s easier AND cheaper to hold on to, up-sell, encourage your existing customers rather than look for new ones….. This is an article I read in Forbes that sums it up nicely…… We tend to forget about our existing customers, and when we do, it is always to our detriment. Yes,...
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Low-margin retailers argue they can’t afford customer loyalty programs, but is that true? Rajiv Lal and Marcel Corstjens make the case that such programs are profit-enhancing differentiators. An article Marcel Corstjens and Rajiv Lal – Havard Business School:  http://hbswk.hbs.edu/item/7387.html There are three ways to differentiate in retailing: location, location, and location. The problem is that as...
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