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An interesting article from MarketingProfs, Diana Udel….worth a read. In this article you will learn that… Omni-channel success for consumer brands hinges on the ability to deliver engaging, cross-channel brand stories. Five key tactics can help marketers improve the quality of their cross-channel brand storytelling.   Stories have always been vehicles via which we communicate...
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Saw this posted in many places, but here it is from Social Media Today….and so true.  I’m guilty of some myself.    As more and more organizations join the owned media way of marketing, the grammar police seem to be in greater force. Poor Sam Fiorella. Every time he writes something, he asks three or...
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Is “brand” just another buzzword? A Google search for “brand ” turns up more than 1.8 billion results. The term is so often used and abused that it has become almost meaningless. But branding is much more than a fad. The careful crafting and deployment of a brand is what makes your marketing powerful. Your brand is...
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A great article from the Entrepreneur….   It’s important to consistently write new content for your blog, but the key to success boils down to one thing: engagement. That means getting your audience so engaged in your work that they begin to interact with you directly, which can lead to more sales. And one of the best...
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This is a helpful post from businessnewsdaily.com….The narrower your target, the more successful you’ll be! No, your target is not ‘everyone’ Think about the sneaker business. It’s a pretty wide market. Practically everyone needs a pair, right? But the most successful sneaker companies know better. They focus on very specific targets. Take a look at Nike‘s...
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An article from Business News Daily, Elizabeth Palermo. In the latest example of how social media is mightier than the sword when it comes to customer service, a war of words was waged last week by Hasan Syed, a disgruntled British Airways patron who took to Twitter to vent his anger. After complaints regarding his...
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An informative post from The Entrepreneur’s  KIM LACHANCE SHANDROW   Ever heard the saying “Failing to plan is planning to fail?” That old but wise adage often rings true when it comes to social-media marketing. Creating a detailed, goal-oriented social-media strategy is just as important as having a rock solid business plan. “If your social-media plan is to just...
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