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Emerging Ideas…
If you’re wondering whether your website is good enough, I’ll give you the answer: No, it’s not. How can I be so sure? Because every website can be improved. There is no website in existence where 100 percent of the visitors take the precise action the website owner wants. Which means there’s always room for...
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As s graphic designer, Steve wears many different hats while using an equally diverse number of media to create numerous types of designs. We work to visually convey a particular message or idea that has noticeable appeal and the the respected profession is highly sought out for promoting and displaying a wide variety of products, activities, ideas,...
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In one sense, perhaps the most important sense, a brand is a promise. Think of some top brands and you immediately know what they promise: McDonald’s, Pepsi, Budweiser, Ford, Apple. You know what you’re going to get with a well-branded product or service. All of this can lead to sub-brands, like iPhone and iPad which...
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A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...
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A trade show banner stand is a cost-effective way to add visual impact to your display and can be used in a variety of different settings to deliver your marketing message with punch. In an exhibition hall, a banner stand’s large-format and eye-catching graphics help differentiate you from the competition and entice visitors to your booth....
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These are out of a book published 25 years ago (Paul Brown – Marketing Masters)…..but they still hold true today. Here are six of my favorties. “You are always better off having a point of difference in your product, instead of just coming out with a me-too and relying on your merchandising and advertising ability....
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A brand is defined as a name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. Therefore it makes sense to understand that branding is not about getting your target market to...
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Organizations are finally starting to understand that social media is more than just a giant megaphone for marketing messages. (Better late than never, right?) There are seven social media trends that are beginning to shape 2014, and an infographic from Media Mosaic examines them. Is your organization participating in any? Here’s a look at a...
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A trade show banner stand is a cost-effective way to add visual impact to your display and can be used in a variety of different settings to deliver your marketing message with punch. In an exhibition hall, a banner stand’s large-format and eye-catching graphics help differentiate you from the competition and entice visitors to your booth....
Read More
A business card is an integral part of any good marketing plan. For its size and cost, it’s probably the most powerful part. Of course, you can’t expect your business card to tell the whole story about your company. What you should expect it to do is present a professional image people will remember. A...
Read More
A vehicle wrap is like a bumper sticker on steroids, and it can earn you or your small business money. If you want to sell advertising space to a professional car-wrapping company or are looking for a novel way to advertise your own business, talk to us about turning your car into a moving advertisement. Vehicle wraps...
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A vehicle wrap is like a bumper sticker on steroids, and it can earn you or your small business money. If you want to sell advertising space to a professional car-wrapping company or are looking for a novel way to advertise your own business, talk to us about turning your car into a moving advertisement. Vehicle wraps...
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If you’re wondering whether your website is good enough, I’ll give you the answer: No, it’s not. How can I be so sure? Because every website can be improved. There is no website in existence where 100 percent of the visitors take the precise action the website owner wants. Which means there’s always room for...
Read More
Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours? Simply put, your brand is your promise to your customer. It...
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What do we do to help? Create an Integrated Approach for Social Media Your customers use social media to communicate with each other in ways unimagined just five years ago. And with studies showing that consumers are spending ever-larger portions of their online time on social media sites, your company may have already established a...
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Cap City Creative
Ph: 506.471.5031 | Email: info@capcitycreative.ca
Fredericton | New Brunswick | Canada