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Emerging Ideas…
One of the vital steps in building a successful brand for your business is the company logo as this often forms the first impression of your company. After spending quality time researching and choosing a business name, the logo will be the piece that carves out a memorable part of your business in the customers...
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The advent of the internet heralded the start of sweeping changes to the way in which businesses interact with consumers. Traditionally, brands would deliver a message to consumers in the hopes of influencing their buying decisions. But the internet has changed the playing field by putting control of what consumers see into their own hands....
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What do we do to help? Create an Integrated Approach for Social Media Your customers use social media to communicate with each other in ways unimagined just five years ago. And with studies showing that consumers are spending ever-larger portions of their online time on social media sites, your company may have already established a...
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What do we do to help? Create an Integrated Approach for Social Media Your customers use social media to communicate with each other in ways unimagined just five years ago. And with studies showing that consumers are spending ever-larger portions of their online time on social media sites, your company may have already established a...
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Page views or unique visitors – which one should you focus on? It depends on your objectives and audience. Let’s start with the basics. What is a Page View? A page view is triggered when any page is loaded by any visitor to your site. For example, if you click *this link* and the page...
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An interesting article from the NY Times…. THE purpose of marketing is to sell products, but there is also a new way, known as purpose, or purpose-based, marketing, to do it. Purpose marketing, also called pro-social marketing, advertising for good and conscious capitalism, woos consumers with information about the values, behavior and beliefs of the...
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Christmas is just around the corner….a final Facebook idea…. 5. Surveys: Get to know your users How much do you generally spend on presents during the Christmas holidays? Do you usually celebrate lunches and dinners at home? If so, how much do you plan on spending this year on food and drink? Where do you...
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Christmas is just around the corner……More Facebook Ideas….. 2. Photo contest: Awaken the creativity of your fans Remember when you were a child and helped your dad decorate the Christmas tree? It was a Christmas tradition that you never wanted to miss out on. Christmas is an excellent time to revive this and other merry...
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Christmas is just around the corner. For most of us, the Christmas season is one of the highlights of the year, and the yuletide spirit can be a wonderful source of inspiration for almost anything, including engaging with your brand’s fans by organizing contests and promotions. Make the most of these dates to interact with...
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Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours? Simply put, your brand is your promise to your customer. It...
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A vehicle wrap is like a bumper sticker on steroids, and it can earn you or your small business money. If you want to sell advertising space to a professional car-wrapping company or are looking for a novel way to advertise your own business, talk to us about turning your car into a moving advertisement. Vehicle wraps...
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For today’s infographic, we have a look at the changes of various corporate companies over the years. No, it’s not about their trends of success or the quality of their products. This infographic is about what most people subconsciously relate to a company image: The Logo. You could have the worst or the best company...
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An interesting article from Smashing Magazine… For many beginners, the task of picking fonts is a mystifying process. There seem to be endless choices — from normal, conventional-looking fonts to novelty candy cane fonts and bunny fonts — with no way of understanding the options, only never-ending lists of categories and recommendations. Selecting the right...
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A great post from the Entrepreneur.com’s Katherine Gray…. Contests are big business on Facebook. Customers love them because they could win cool stuff. Businesses love them because they attract new customers. But if you run a business page on Facebook, you probably know how much of a pain Page-based contests can be to set up and...
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This is a great post by  Michael Sebastian at PR Daily, tips on being more effective with email marketing. Despite the marketing and PR world’s love affair with social media, email  remains a key component of any media relations or marketing campaign. Plus, it’s  the primary way agencies and clients stay in touch…..  
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Cap City Creative
Ph: 506.471.5031 | Email: info@capcitycreative.ca
Fredericton | New Brunswick | Canada