Some latest news from The Entrepreneur….
If the closure of the popular Google Reader service has taught us anything, it’s that no program is safe from the search giant’s chopping block. The next one expected to make an untimely exit is the popular Google Adwords External Keyword Research Tool.
The free Adwords tool has commonly been used by webmasters to uncover such statistics as keyword search volume, estimated traffic volume and average cost per click. It has proven particularly valuable when it comes to determining which specific keywords a webmaster should target with future search engine optimization (SEO) and pay-per-click (PPC) campaigns.
Though the exact date for the shutdown hasn’t been confirmed, it’s expected to occur soon. Google says the Adwords tool essentially will be rolled into a new program called the Keyword Planner. In the future, webmasters hoping to access Google’s keyword data bank will be required to create advertiser accounts. As of now, it doesn’t appear that users will have to spend money on paid advertisements to access the Keyword Planner, though there’s no way for sure to know whether Google is headed in that direction.