Start by selecting a Business Category or something that inspires you. Try to envision who the client will be or what kind of company or business may want to buy your logo. Creativity sometimes strikes when you combine a couple of ideas. For example, you may decide on creating a logo for a security company. For this business category you probably would want to convey trust, strength and reliability. This can be accomplished by choosing appropriate subject matter and using style, colors, weight, balance and shapes. The idea could be a bear with strong angular or masculine shapes and bold, dark colors combined with a sturdy font to finish it off.